Starting a homemade lip balm line is a great way to work as your own boss and create an income from the comfort of your home. You can sell your new lip balms online, at local farmer's markets, and even in stores throughout your community. To optimize your sales success and ensure customer satisfaction, you should do the following things before launching your lip balm line:
Talk to an FDA Attorney
Under the Food, Drug, and Cosmetic Act, the FDA regulates cosmetics of all kinds so it's important to talk to an FDA attorney before creating and labeling your lip balms. If you fail to comply with FDA regulations you may be fined, your products may be seized, or you may even face civil liability charges.
An FDA lawyer will help you determine what kinds of ingredients you can legally use in your products, and whether or not any ingredients you want to use have any special regulations attached to them. They'll also be able to advise you about the kinds of claims you're able to make, and what kinds of specific information you are required to provide customers about your products. You will also be able to gain insight into how and where your ingredients should be listed on your products before they hit the market. To contact an FDA lawyer, check out a firm like Mohajerian A Professional Law Corporation.
Have a Logo Made for Your Brand
Creating a logo for your lip balm company is one of the most important things you can do to generate brand recognition and establish authority within your industry. Your logo will give your company a face that consumers will recognize when they see your products online, in shops, or at markets. In addition to being featured on your lip balm labels, your logo can be used on all of your marketing materials to ensure that consumers recognize your brand across all platforms.
Your logo should convey information about your company and what consumers can expect when using your products. If you feature all-natural ingredients, green hues and nature icons are a great choice. If your lip balms are tinted and designed for a night out on the town, bold colors such as red and cityscape depictions may be the way to go. Make sure that whatever design you choose for your logo, that it's usable on all of your products and materials so you can avoid having to create multiple versions which may confuse your customers.
By taking the steps outlined here, you'll ensure that your new products are legal, safe, and attractive to consumers within your community and beyond.
